Comments on: Podcasts in Social Media Marketing

By: Vik

Vik — Tue, 24 Jun 2008 18:11:48 +0000

Yesterday, I was watching a video by Frank Kern that used videos and podcasts to dominate Google in just one day. The video was made live while they were working on the project. They submitted a video to the site Trafficgeyzer that subsequently submitted the video to video sites and converted it into a podcast for social networks.This was then submitted to social bookmarking sites and within 10 minutes they showed up in google as the 3rd result.On the next day they showed up in 5 results on the first page under the same search term and the competition was 20 million search results. Some domination with podcast and videos.

By: Leeuh

Leeuh — Tue, 24 Jun 2008 17:51:03 +0000

While podcasts are the newest craze in marketing, sadly I think it’s just that- a craze.
It has it’s drawbacks that have already been mentioned. Another drawback to that is if you talk fast, or perhaps have a speech impediment then it’s not for you.
There are businesses that do great with podcasts though. There are other businesses that I don’t think it’s appropriate to have a podcast for.

By: SunDrop

SunDrop — Tue, 24 Jun 2008 15:05:19 +0000

I have to disagree with Melvin. To make a generalization like, “if you don’t podcast then you’re not a great marketer” is absurd.

There may be certain areas of business where this might be true, but not all areas would require podcasts in order to be a successful marketer.

By: kenada

kenada — Tue, 24 Jun 2008 12:12:07 +0000

I am an addict of podcasts which I consider to be funny or interesting and as a result I bear a certain loyalty to the products/companies that are linked with the ones I regularly listen to. If businesses use them correctly and put enough thought into them then they can really add value to your existing products, attract customers and build brand loyalty for sure.

By: cassiem0221

cassiem0221 — Tue, 24 Jun 2008 05:10:16 +0000

I am not sure what I think about podcasts thus far but I must agree with Dartz and say that I think my accent would be a turn off to some. I am a very strong accented hillbilly/redneck if you will. Although I promote and market well in writing and text I think that someone hearing my tone of voice and accent would damage my marketing adventure more than anything

By: cirereyes

cirereyes — Mon, 23 Jun 2008 05:38:15 +0000

Podcasting is a great tool for marketing. I’m also more comfortable in listening than reading so I would prefer these types of advertisements. One thing I hate about it is that it slows down the loading of some web sites that I regularly visit.

By: Froix

Froix — Mon, 23 Jun 2008 01:54:50 +0000

I personally prefer reading than listening if I’m in front of the PC. I think the future of podcasts lie in iPods or mp3 players in general. I believe podcasts will get a lot more recognition when all portable mp3 players become wireless where you can listen to anything anywhere directly from the internet.

By: attagirl

attagirl — Sat, 21 Jun 2008 20:40:52 +0000

I too have to agree that pod casts are not that great but in some businesses only. There are some that are very beneficial but you have to have the right site for them to work the way they are intended to work.

I also do not agree with the statement that if you do not podcast that you are not a great marketer. Each site needs to be marketed according to what they offer and who their target audience is.

By: Dartz

Dartz — Fri, 20 Jun 2008 18:28:19 +0000

I don’t find them all that great, if you’re like me and you have a strong accent, people wont understand what you’re saying unless you put up a transcript.

They’re a good thing to have though, hearing something is usually a lot better than reading it.

By: descorpio

descorpio — Fri, 20 Jun 2008 18:08:56 +0000

on reading the article, i think podcasts have got tremendous potential in the market. These days people will not have the patience to go through the text. But rather they can hear an audio file in a minute rather than reading pages together. It will save their time. By this way, the number of customers can be increased. But they should take care that bandwidth must not be a problem.