Comments on: Effective Email Marketing

By: attagirl

attagirl — Mon, 23 Jun 2008 04:20:00 +0000

E-mail marketing is not the best method unless you are doing it in a newsletter form. Too much mail now days is being sent to junk folders and even if you are not spamming, your service provider is really the one that is going to determine what it considers is spam. So you have to be very careful that you just are not wasting time sending emails that are going to junk folders or are not being thrown away without being read.

By: Dartz

Dartz — Sun, 25 May 2008 16:55:58 +0000

It’s also important to have an Opt-Out that works, and don’t give them any 3-4 Business Days bullshit. It can be set up to automatically remove them from the list by clicking the link and you know it.

Don’t forget the laws about giving a legit contact method as well.

By: descorpio

descorpio — Sun, 25 May 2008 05:31:04 +0000

As a post has been updated, it speaks about the spam filters. So here comes the problem for email marketing. An ordinary user will just push it to spam and delete the contents. I hope this will work at least. No other option to go.

By: devil976

devil976 — Wed, 21 May 2008 17:30:59 +0000

Email marketing is something I’m skeptical about. I could be wrong but I think most people do not even bother to read it and simply mark it as spam. I have tried it only once before and it wasn’t successful but that was because my server didn’t allow me to send a large amount of emails at once so most of them were never sent. I’m going to try again by setting up a cron job to send a limited number of emails per hour. Will see how it goes.

By: descorpio

descorpio — Tue, 20 May 2008 03:30:42 +0000

I think email marketing works once in a blue moon. It usually does not get very many clicks and there is always the issue that most third rate mail readers will surely spam it. Newsletters need to attract customers, otherwise everything will be in vain.

By: bluet

bluet — Sun, 18 May 2008 04:15:23 +0000

Its hard to use email as your primary marketing tool today. I agree with Somnilocus and Malakai. If you want to use email marketing, it has to be interesting enough to get the readers curiosity so they visit your website. I would not however recommend it as your main promotion strategy.

By: Somnilocus

Somnilocus — Sat, 17 May 2008 16:41:42 +0000

On the other hand, it seems to work unbelievably well with old people who don’t understand a thing about the In-tar-nets. My mom got a spam e-mail at work with her name in the subject line… “Dear —-, thank you for sharing pictures of your…” you get the idea. She thought, “they have my name! It must be legitimate.” She e-mailed these people and gave them an earful, HA! So, if the people you’re marketing to are computer illiterate, perhaps you have a chance.

By: Malakai

Malakai — Fri, 16 May 2008 23:51:03 +0000

I agree with Somnilocus. However on another note; Should you decide you want to use the email marketing idea, the key to actually having someone read it is to have a title which appeals and makes the potential reader curious.

There is one thing that the human kind can not out will and that is curiousity.

Also, take into consideration that some people do open the newletter emails, but they don’t read them - So having a catchy header is another important must do.
Just remember: If it looks like you care about the customer (not saying you don’t!) then they will take the time to care about what you have to say.

Fantastic Article! thanks

- Malakai

By: Somnilocus

Somnilocus — Fri, 16 May 2008 16:42:40 +0000

To be honest, I don’t see the point in using it as a marketing tool. Even the rare times that I do sign up for a newsletter, I rarely bother with them when they come. Sometimes, people abuse the fact that you’ve added yourself to their mailing list, and dish out two or three e-mails a day, at which point it just becomes really annoying.

Other forms are, frankly, spam. My lovely Gmail filters these all out for me. I never look at them, and never will. If I didn’t request it, I don’t want it. It’s sort of like someone invading my personal space.

Most people will be turned off by e-mail marketing, if anything.

By: bulletservice

bulletservice — Fri, 16 May 2008 10:31:57 +0000

I think this is a great technique to expand an online business. Many big companies are using this technique to grow their business worldwide. Email marketing was one of the best marketing technique to sell products in early days but today many people avoid such emails and hence it is going down day by day.