If you are publishing your own RSS feed, you need to know how popular it is and how it is helping your site. Most content management systems that offer the ability to automatically create an RSS feed don’t provide you with extra statistics. These stats can help you fine tune your content and see which areas on your site need improvement. There are many free services like Feedburner that can do this and much more. Let’s take a look at the benefits offered by RSS management services.
1. Content tracking. When you publish a new story, you want to be able to see how many people actually clicked through to read it. While you can get some idea of site visits on your regular stat program, a feed management program can tell you exactly which items were more popular. This helps you publish content that your visitors really want to read and can be used to help you dramatically boost your overall page hits.
2. Feed editing. Even the best CMS offers only limited tools to customize your feed. By running it through a feed management service first, you can change the title, how the feed items are displayed and how often the feed is updated. This helps you create a feed that is more visually appealing and more optimized. Since spiders do index feed pages, this can increase your page ranking as well.
3. Email support. Some web users still have not embraced RSS. Instead of trying to run a separate email update service, this is integrated with many feed management services. They will automatically update your email visitors once a day with all the new content that you added. You can even design how the email will look once it is delivered. This can save you a lot of time and you can still get the benefit of seeing which items are popular.
4. Truer statistics. With a feed management program, you can easily see how many subscribers you have on a daily basis and which RSS clients they are using. This can help you track overall popularity and fine tune your content for specific readers. You can see if you have a problem on certain days with people not getting their feed, or if a new event helped you get more subscribers. This can be used to get a better idea of your ROI for a new ad campaign.
5. Stability. With a feed management system, you’ll be getting a feed url that can remain the same, even if you change your site or change the way you publish your feed. This is much easier especially if you are new to publishing your feed and would like to upgrade your software. You’ll never have to worry about losing readers when you have one permanent feed address.
These are just a few of the benefits of using feed management programs. There are many that are currently available and most offer free as well as premium tracking services.
Tags: rss feed, rss management
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