One of the greatest and most effective suite of free webmaster tools available online is provided by the Google search engine network. Google provides a number of truly fantastic and innovative tools, most of which webmasters are unfortunately quite unaware of. What is even worse, is that many webmasters are aware of the fact that these superb tools exist, but they simply have not taken the time to explore or investigate them or all of their great features. The people who are not using these outstanding tools provided by Google for webmasters are at a serious disadvantage. Do you want to take advantage of the Google tools for webmasters? It’s easy to get started, and all of the tools are absolutely free to use.
The first thing that you need to do is clearly to sign up for an account with Google if you do not have one already. In order to use the best Google tools for webmasters, you have to be willing to create an AdWords account, so even if you do not plan on using AdWords to place advertisements on any of your websites, you should still open up an AdWords account so that you can make sure that you are getting the most out of the arsenal of webmaster tools being offered by Google.
Most people know that Google offers a free tool for keyword suggestion, making it easier for people to find keywords that relate to business ideas, niches and other concepts. Research when it comes to keywords is pretty basic when it comes to running an internet business. Your business simply will not be successful if you are not considering this aspect of the internet marketing process. The keyword suggestion tool that Google offers is well worth exploring if you have not done so already.
Another outstanding tool for webmasters that Google offers is the site analytics software, a very powerful tool that all webmasters should take advantage of. You can use this powerful tool to track all of the visitors to your website, but you need an AdWords account to use it which is why I recommended signing up for an account earlier in the article. Data including how visitors found your website, and whether they are becoming prospective leads or customers can be gathered using this unique and innovative piece of software. Similar software programs for website analytics can cost hundreds of dollars, and very few are even close to how user friendly and simple to use the Google Web Analytics tool is. If you are a serious webmaster and you care about your traffic statistics, this is an absolute must have webmaster tool.
The last webmaster tool offered by Google that is worth addressing is the suite of webmaster tools, that offer up to date information on problems relating to your webpages, how many webpages are currently being indexed, as well as a detailed compilation on every page on the entire internet that is currently linking to one of the pages on your website. Lists like this can help you establish how your page ranks the way it does. This is probably some of the most important software being offered by Google right now, as it is highly effective and well worth checking out if you have not already done so.
Tags: adwords, analytics, google, tools
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March 3rd, 2008 at 5:48 pm
Have used both the keyword tool and google analytics’s and I have to say that I recommend both.
The keyword tool is self explanatory but the the analytics is well worth taking the time to explore as it shows a wealth of information.
My question would be on the accuracy of it as it does seem to report lower totals than my cpanel stats.
May 5th, 2008 at 1:25 am
I think the keyword tools is very useful not only for them who has registered in AdWords, but also Adsense. Because we can tell whats popular in the market, and what kind of products that people like to searching for in these days. And its also important to know what going on with all sites thats connected with our site, in case they have some unrelated content.
May 21st, 2008 at 2:25 pm
I think these tools are extremely important, especially if before you actually go ahead and invest in a website. Without the right keywords, you will just end up wasting your money and time. In addition to the tools mentioned, I would recommend using the adwords tool, which can help you see how much certain keywords can make.